The competition in ecommerce sales are high and unless you can compete by having the lowest prices around you really have to find alternative ways to make your products stand apart from the rest.
Within retail stores professional stylist’s create pervading atmospheres, specifically through the decor, lighting and music etc. This resonates with the customers who imagine the store’s merchandise within their own home. With an ecommerce store, product images are the closest you can get to an in-store experience; zooming in and looking at alternate angles is the digital replacement for holding it in your hands or trying it on.
“Whether they’re looking for a new sofa or the perfect pair of earrings, people who search and shop on their smartphones at least once a week say that product images are the shopping feature they turn to most”.
Jonathan Alferness, Vice President, Product Management, Google Shopping Inside AdWords.